Products

At the George Street Salon all our products are organic, recyclable and vegan, and none have been tested on animals.

Our products contain essential oils rather than synthetic fragrances because we don't like to choose between health and fashion.

With the environment in mind we decided to take a different approach to hairdressing and that is why we use ORGANIC WAY. OWAY is the first professional hair care line based on zero mile biodynamic extracts, micronized plants, hydrolates and essential oils.

Agricosmetics® means growing zero-mile plants, flowers and medicinal & aromatic shrubs on OWAY's ORTOFFICINA estate located on the hills of Bologna, Italy. It means using the biodynamic method,  which is the healthiest and cleanest, and does not require the use of chemicals to obtain pure, ultra-effective essential oils, hydrolates and extracts which are the active ingredients in OWAY treatments.

Agricosmetics® is packaging OWAY formulas, which are rich in natural ingredients, only in glass and aluminium - materials which are precious, protective and completely recyclable. Unnecessary and superfluous packaging is eliminated, and what is used is made exclusively from eco-sustainable paper, wood, metal & cotton - all natural materials that convey authentic sensations. Renewable energy is therefore used to reduce the business environmental footprint.

Agricosmetics® is creating concentrated products, rich in active ingredients, so that in the salon and at home they are used in smaller amounts to avoid waste. Agricosmetics® is a way of thinking, a way of life, a conscious choice. It is putting care, awareness and attention into  every choice and action, creating quality products that respect both people and the environment.

OWAY believes that using pure and natural ingredients in its products is key to a healthier body and a better quality of life.

Developments in green chemistry show that it is possible to produce excellent products without the use of aggressive and toxic chemical substances, using formulas that improve the structure of the hair, scalp and skin from one treatment to the next.

Completely pure oils, butters, vegetable emollients, phyto-proteins, minerals and salts are the key to the effectiveness of OW treatments. Naturally derived boosters provide lasting shine, protection and health to your hair and skin.

To find out more about the products we use visit OWAY.

You can purchase Organic Way products in our Salon.